The full list of winners is now up on the Gold Awards website, but we here at ProjectX always like to think in terms of maps, so here’s a ZoomIn group map that I created to show all the winners and their locations throughout the Wellington region.

Here’s some pictures of ProjectX at the Gold awards.

The Wall Street Journal has an excellent interview with the CEO of DoubleClick, he speaks about the opportunities and challenges that lay ahead in integrating video advertising. (Unfortunately, you need a subscription to read the article )

WSJ:…What does it take to implement more graphical and video advertising?

Mr. Rosenblatt: In general, video advertising as a trend is pretty firmly in motion. In spite of that, though, it is still very small. There are somewhere between half a million and a million search advertisers in the market, there are probably only a couple to five thousand graphical advertisers and probably less than a hundred video advertisers. There is no reason for that imbalance to exist. So one of our goals is to increase efficiencies with which people buy and sell video advertising and democratize access to the process in the same way that Google has democratized access to the search market…It is going to be easier to buy video advertising, and therefore many more people are going to do it.

What does it take to implement more graphical and video advertising?

Mr. Rosenblatt: In general, video advertising as a trend is pretty firmly in motion. In spite of that, though, it is still very small. There are somewhere between half a million and a million search advertisers in the market, there are probably only a couple to five thousand graphical advertisers and probably less than a hundred video advertisers. There is no reason for that imbalance to exist. So one of our goals is to increase efficiencies with which people buy and sell video advertising and democratize access to the process in the same way that Google has democratized access to the search market…It is going to be easier to buy video advertising, and therefore many more people are going to do it.

This highlights the opportunities that broadband enables. (Why don’t the ISP see this !) There is a world of new integrated advertising that video can deliver. With Joost now coming out of beta, the age of Internet TV is arriving. Only one problem, everyone including the advertisers are trying to catchup!

Interesting times!

Siggy from Silverstripe has just posted a challenge to mash-up their TV broadcast featured on Close up. The best mash-ups will be posted on the TVNZ site and may even appear on the show!

Let’s show them what open-source is all about!

The King is alive and kicking and who would have known that he was on Microsoft’s payroll?

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I’ve just put details for Summer of Code 2.0 on the SoC website. Its going to bigger and better in 2007!

We’re aiming to get 30+ students into this years programme. We’re actively looking for companies to and sponsors who want to be a part of Summer of Code 2.0

Check out the Summer of Code website for more information. Be quick, places are limited! We have space for 20 participating companies.

I’ve just got confirmation that the last Summer of Code was the biggest employer of Victoria University IT students! We had 14 students in 7 companies.

Woo Hoo!