Why does web performance matter????

Google has announced that it will start adding page load times into formula for ad ranking. They say that it may have an effect on your keyword score.

Here’s what Google says about why they are making the change.

Why are we doing this?

Two reasons: first, users have the best experience when they don’t have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business. Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate.

There is more information at the adwords help center.

This entry was posted on Thursday, May 22nd, 2008 at 5:35 pm and is filed under New Zealand, Speed Up NZ Internet, Technology, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.